Thursday, September 3, 2015

Everyone is boiling - Ban Najjar

Brands have always tried to catch up on the current events, sometimes it works, most of the time it does not. This one works, brilliantly, simply because it touches the brand core - coffee boiling with Ban Najjar (or café Najjar) and therefore manages to integrate the brand within the framework of the current situation in Lebanon: Everyone is boiling! Café Najjar. Beautiful.

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