Sunday, January 12, 2014

Burger malak - dipped in local sauce!

Image credit: Patrick Chemali

And so it had to happen! Lately, when Saudi Arabia gave the Lebanese army 3 Billion Dollars to spend, a campaign went to thank the king and the kingdom. But soon the campaign was hijacked to thank all kinds of kings - from the king of spades to the king of chess to everyone in between (including malak el babata (king of potatoes) and malak jamel lebnan (Mr. Lebanon))... So Burger king jumps very timely on that bandwagon to produce this "you go king, you have the best prices"...
Mind you the smartness of the campaign is that it is striking while the iron is still hot, a week from now it would be stale, two weeks from now, it would be incomprehensible!

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