Sunday, November 10, 2013

Isetta makes it to Beirut

I know it looks like a boiled egg, but there is something so cute about this mini car and from BMW no less! Naturally, I am speaking of the Isetta in this case the 300 which is a part of the classic car show in the Beirut souks. I tried to understand how this car was positioned marketing wise via its old ads and I failed (It is a woman's car, a family car, and even a car for cost-effective seeking businessmen - go figure!).

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