here (and with it the proof that many of the contributors, likes, etc... comes from males). Yes, you read it right: Tefal is defying gender stereotypes in the Arab region inviting men to dabble - seriously - in the kitchen. Do note that Chef Youssef is far from the first male celebrity chef in the region - many others preceded him - but the tone of voice of all others was still aimed at women (which is easy to distinguish in the Arabic language versus more gender-neutral languages such as English). In a patriarchal society, where many men still do not deign do "women's work" this is a serious step forward. I am also including "Barilla" part of my "standards on some models" series which explores gender stereotypes in the region. Well done Tefal!