Sunday, October 25, 2015

Tang knows how to let love pour!

The Tang advertising (which you can see fully here) follows the standard formula of mother/son or mother/daugher who invariably live in a modern posh home (but not too expensive to made it relatable), with a green patch outside where kids can express creativity and what not. So far, nothing out of the ordinary. But when the ad closes on these words "from your hand, love pours" (as she pours her son juice from the pitcher), you know that it works - very well. You see, it is such details that make or break a campaign such as Tang - either making it memorable or forgettable. Nido had the best ingredients all combined into one at the time, maybe some other brand will catch that again someday, till then I am enjoying the Tang ad.
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