Friday, September 25, 2015

Plumrose is back?

Are my eyes deceiving me or is Plumrose back in the market? Again, I stand corrected but my memory does not serve me to remember any Plumrose ad since - practically forever. I do remember the heyday of the brand though, and then of course Tulip and even Zwan took over the brand category. The ads are nice visually, but I think they fit more brands which have been advertising for a long time rather than someone that has been absent from the scene. Why are they in English? Could it be the target audience? Why is the logo relatively so drowning in the design instead of being prominent? Not sure of either answers. Well, whatever the answer, Plumrose is back it seems.
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