What an odd collection of ads this year for army day. Recycled ones from the year before, silly brand associations, special offers, unthinkable brand associations, and the list goes on. Sneaking from behind comes MEA our national carrier, which very smartly inserted their own celebrations "side by side" with the army's 70th birthday. It was a brand association which made complete sense, with esthetics that were so low key but very patriotic (cedars!), and a copy that just simply moves. A great ad - just keep at it MEA. This is not horseracing, it's a marathon.