My first reaction to the new OMT ad "WANTED" was to love it. "WANTED to pay the yearly mechanic fees? Pay with us" the visual is of three people holding their license plates instead of their incarceration numbers. Cute, funny and it works. But me being me, I knew I had seen this ad before for the mandatory insurance fees for vehicles prior. Same thing - "Wanted". With three people being handcuffed because they did not pay their fees. Actually at the time there was the whole "bus-straps-cum-handcuffs" and "see you in Roumieh" (the central prison) which made the campaign a public and critics darling. So OMT, stop reheating old things, and come up with new independent ideas....
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