Sunday, July 26, 2015

Beirut Beer flunks belly up!

Photo credit: GM
When it comes to beers not giving you a beer belly, or bloating you, Beirut Beer misses the point entirely. And flunks (no) belly up... To start recounting the wrongs in this ad, we can say, copy, concept, visual, positioning, unique selling proposition. Beirut Beer wants to portray itself as the anti-Almaza. And fails on all counts!
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