But Nibal Arakji is nothing if not a master seller! Seeing the movie as a communication professional left me in awe at the way she managed to get a movie done pronto! Her technique was so deceptively simple - instead of going the usual way, she included all kinds of product placements inside the movie, one of the leads drives a Mini and many external shots focus on that, another one opens her fridge and the shot lingers for several seconds too long on Kiri spread cheese, a couple goes to the movies and indeed the scene is shot in Cinema City (where the movie premiered and will show starting the 15th).
Naturally, product placement is an old technique, but having it used to get a movie done in Lebanon instead of moaning that there are no production budgets could point the way towards future films. Yalla 3a2belkon (may you be next) in doing movies with brands in them!