Independence ads start trickling

Photo: GHM

Research: GHM

Independence day ads (Nov. 22nd) have already starting popping up, the one of the Lebanese Army is a classic - it is based on their motto "honor, sacrifice, loyalty" - so the headline reads "honor, sacrifice, sacrifice, sacrifice, loyalty" indicatig that they are suffering many casualties due to the political instability storming Lebanon. Spinney's supermarket come up with a great one "artichoke" in Arabic is "ardi chawki" or literally "my land a needle" so the visual (inpired by our flag) reads "My land! A needle won't touch it!". Seems like a vintage year!