Friday, November 28, 2014

Dewar's White Label saga 1991

By now, Dewar's via Leo Burnett Beirut had driven rival Johnnie Walker off the top of the charts and became a super hip label when once it was a has-been. In 1991, amid political tumult, Dewar's came up with a new love episode, back by Harry Nilsson's "without you" (later reprised by Mariah Carey), the theme this time was a love quarrel happening on the streets of Paris. Sure, they end up meeting in the end - we knew that from the start - but every new ad was bringing awe and magic to a nation wanting beauty amid ruins.
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