Thursday, November 27, 2014

Dewar's White Label saga 1981

After the immense saga of the new positioning, the campaign (from Leo Burnett Beirut) went on with another now classic ad. To the soundtrack of Percy Sledge's "when a man loves a woman", this new installment follows a man who sees a beautiful creature doing her morning jog in London. Obsessed with her, he keeps replaying that chance encounter until he finds himself in her presence in the same upscale London party. Actually, at the time, one of the pluses of the campaign was introducing timeless love songs to the Lebanese public (songs which, as we shall later discover, will become staples in the Valentine repertoire of a full generation).
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