Wednesday, October 1, 2014

The #papercardubai by Saatchi & Saatchi and the RTA

Now that's an interesting coup from Saatchi and Saatchi Dubai and the Roads and Transport Authority in that Emirate in conjuction with the Government of Dubai, whereby a replica of a 4x4 car done in reinforced cardboard was put in the Dubai Mall indicating that, at 100 kms/hours practically your car is as strong as this, and inviting people to sign the car because every "signature will help stop reckless speeding." Interestingly, the campaign got 10,000 signatures on the car in 2 days. With the hope that the drivers do take their "pledge" seriously, at least it's a worthwhile way of expressing the idea.
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