Now here's a paradox! Ghadi News and Lebanon Debate came up with a great campaign for an amateurish initivative. But at least they are advertising it correctly. Here's some visuals of their campaign and what they mean.
"First it was the story of the oil pitcher, now it's the water picther" - this one is very tricky to explain,
because the "oil pitcher" story refers to something which gets repeated over and over.The revealer that ties everything together is this one:
As I said, the campaign is actually very smart, the initiative however, is a bit all over the place.