|Facebook from the Tanaklogia by Tarek Chemaly|
One of the perks of the experiment is that it did not notify its subjects that they are participants, something the ethics code of conduct stipulates must be done, specifically the "Nuremberg code" which was established after the (in)famous trials.
The exceptions are when legal consent is impossible to get or when notifying the subject would prevent a fair use such as the remarkable Miligram experiment which brings out the beast in people, and which was based on the words of Nazi holocaust organizer Adolf Eichmann who - during the afore-mentionned Nuremberg trials - said "I was just following orders" by way of defense.
However, I mention this because it reminded me of the joke about a girl coming up to a teacher, engaging in small talk with him, whispering in his ear, then shouting" "What? You want to sleep with me?" in front of his packed classroom causing the teacher of course major public humiliation. Moments later she comes back and explains, also by way of ear-whispering to her "subject" that she is doing a psychological experiment to monitor people's reaction to public embarrassment. To which the teacher shouts "What? 300 Dollars an hour?".
Sure, this could fall under the exception of the "Nurmberg code" but wouldn't it be nice to compensate the Facebook users for their efforts with 300 Dollars an hour?