Taxi nightis back, and apart from the laudable effort of actually getting drunk people home and thus avoiding fatalities, their ads this year are quite on the spot. "So you feel suffocated in a taxi? And you don't in an ambulance?" and the second is a play on words for "trou7 w terja3 bil saleme" (may you go and come back safely) with "terja3" turned into "teskar" (get drunk). At a time where the market seems more than dead, this is a refreshing injection.