An interesting initiative by Volvo, Only The Lonely complete with a
website, animations, social media bonanza and all that. It's about everything and nothing, it's about being an agent of change, about taking a stand, about one man (or woman) making a difference, about standing up to things, about shaking the status quo (from a taxi spot in Hamra to a pedestrian walking (a little a la Abbey Road cover). It's about rights and civic actions and all that... Maybe a bit all over the place, but at least it's visually appealing, and seems to want to do something.
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