Yes, CTS knows its clients and is in touch with the market. I know it's obvious these days of speak of selfies (and I am not going to launch into a lecture about nacissism and selfies, but I guess this piece from Pan Arabia Inquirer sums it up - the print version of which contained not one, but two, Lebanese selfie takers). So frankly, I guess it only makes sense for people to take selfies while away on travel (heck, if they can take selfies in bathrooms, it's only logical to have one with "insert famous landmark" in the background). Alternatively, since sometimes people would go to trips with travel mates just for the other ones to take photos, this, I presume will enahance solo travelling. So, in short, this campaign is smart.