Monday, April 7, 2014

SMOC relies on the past to leap

Interesting how some ads come totally out of nowhere, SMOC (Saint Mary's Othodox College) came out with this interesting ad to indicate how much they rely on their past to leap into the future. It is a book coming out from an iPad. Simple, neat, and does the creative trick. The French and Arabic versions are less powerful so I am keeping to this one "the past forward" which strikes a better punch.

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