Tuesday, April 1, 2014

From advertisers to eco-warriors? Ironic.

You see what happens when you finish an illustrious career in advertising? After spending decades raking money selling unneeded things in non-recyclable plastic bottles, advertising high end fashion made in sweatshops, and so on - you end being an eco-warrior. At least this is what Farid Chehab - previously from H&C Leo Burnett (where C stands for Chehab!) - did.
The visual of the campaign is beautiful though, a woman clad in water jewelry because water is gold - and this refers of course to his campaign "Blue Gold" - but heck if Philippe Skaff can end up founding The Green Party in Lebanon (while also being a major advertising figure) - then the joke is on us.
"I started to cry, which started the whole world laughing, oh, if I'd only seen that the joke was on me." As the Bee Gees previously said brilliantly.

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