To paraphrase John Lennon "rebranding is what happens to you while you're busy making other plans", and pouf - from one day to the next the sign was changed on the Zalka highway and Enoteca has now a new logo (also note the change in language from "la maison du vin" to "the house of wine").
Whereas I am not familiar with the prerogative of is rebranding it seems that this is an exercise of rejuvenation of some sorts. Younger lettering, a more styled grape, the switch of language use, the lack of capital letters, the absence of the old medieval hint, and so on. And as with every rebranding exercise (will anyone ever learn?) now you have two logos and two identities running in parallel everywhere.
How about this image right from the opening page of the Enoteca website?
Side by side you will see the new logo plus wooden crates with the old one (actually, same applies to their 2014 catalog - once the new logo is on the cover, inside the old one is on all containers).
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