Sunday, March 9, 2014

Sagmeister gets Aizone right.

Now that's interesting, what Stefan Sagmeister has been getting wrong about Aishti, he's been getting right about Aizone. Whereas the Aishti campaigns verge on the surreal, incomprehensible, and outright ho hum; the Aizone ones are more stylistic, invigorating and even motivating for the youth. Usually they are all words written in smoke, clouds, on faces, in op art, in body art or any other imaginable (tangible or intangible) surface. This year we have "be fierce" dipped in dominatrix attitude and "stay curious" in a mode fluffy cotton-candy ambiance.

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