Wednesday, December 25, 2013

Al Rifai and the ambivalence to genius

Research credit: G.H.

So it's either the most perfect ad for Christmas.... Or a small copycat from Spinney's! You see, a while back I said that Spinney's managed to get it perfectly right with "el senne santa" equating the word "santa" with "your year" in Arabic. Which brings us to Al Rifai and its beautiful Santak-lawz (An almond-y year).... It refers to their product (they sell nuts!) and captures the end of year spirit super well.... But for all its strengths, it reminds me of Spinney's even if I am in love with this ad.
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