Saturday, November 23, 2013

Rymco: Big mistake. Big. Huge!

Rymco (the authorized dealer of Nissan in Lebanon) just made a blunder of epic proportions. Patrick Chemali gave a harsh criticism of their new Juke ad. At this stage, it is beyond the pale for me to even review the ad because when Patrick made his opinion known on twitter, the reply from @rymco which appears to be managed by a 9-year old with a cell phone was nothing short of disastrous. In plain, simple, short and oh-so-bad words they (among other things which became personal in the end such as "you forgot to tag your daddy") told Patrick "actually we don't care about your opinion".
The slogan of the new Juke is "don't funk with the juke"... Oh my! They just funked supremely. The word "shift" in Arabic means "I saw" or when put in a question "did you see"... Well, "Nissan_shift what a disaster they have done?" I always go back to that scene in Pretty Woman:
Shop assistant: Hello, can I help you?
Vivian: I was in here yesterday, you wouldn't wait on me.
Shop assistant: Oh.
Vivian: You people work on commission, right?
Shop assistant: Yeah.
Vivian: Big mistake. Big. Huge. I have to go shopping now.

PS: It transpired that "you forgot to tag your daddy" remark was even MORE hurtful considering Patrick's father has passed away. May he rest in peace Patrick. Sorry he was dragged into this so shamelessly.
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