Almaza and LG - life might not be so good (TM). Yes I know, the Almaza ad was created under very specific circumstances (when Lebanon was playing against Korea in the world cup qualifications) but the headline was repeating what Lebanese say among each other "el kouri ma bidayen" (Korean made does not last). And ooops! LG is launching a full campaign emphasizing that their TV division is Korean made, as a sign of trust and quality. Somewhere, somehow... The whole thing got lost in translation.