Monday, October 7, 2013

Exotica.... Our incurable hope.

Sometimes I feel as if I am treating Exotica like a recovering addict or AA member, as if there's an eminent relapse. You see, Exotica set the bar so high for its own standards back when it was rocking great ad after great ad. Then it lost focus, momentum and creativity. Which is why the current streak of hits in 2013 is more than welcome... But I am always afraid the roll would end, the adrenaline rush would stop, and we would be back to having the mediocre output we had for quite some time after the heyday. In the meantime I am enjoying these ads above. I can easily compare them to...

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