Tuesday, August 13, 2013

Size doesn't count for your wedding day/night?

Exotica has a new thing, which is refreshingly consistent after a nice one for father's day earlier this year. Whether in a Smart for two, or in a stretched Limousine, Exotica will handle (I am sure with a high profit margin) any size for any wedding. I think maybe it is the copy that lets it down. Compare the one above to this incredible ad for Smart cabrio below:
The line? "The sky is the same size in all convertibles".... (the stuff copywriters fantasize on!)
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