Monday, August 5, 2013

Annahar 80 years (spoof) advertising

Based on the now famous ad done by Grey Worldwide for Annahar 10 years ago, and as this formerly prestigious journalistic institution delves into irrelevancy and amateurishness (not to mention that the woman helming it is a MP which just voted to extend its own mandate and who has been Missing In Action since she has been elected), Beirut/NTSC is only too thrilled (nasty smile here) to present to you the 80th anniversary ad of... "Inhiar".
Inhiar is actually "depression" or "implosion" or simply "tumbling down". And the line "free and independent" in the original ad was tweaked to become "easily led and exploited".... Don't you just love advertising? I do! Enjoy it :)
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