Tuesday, July 16, 2013

Sweet rivalry turns bitter

Photo credit: Geoana Hobeiche

I admit, I did not see this rivalry coming along and bursting this way. When it comes to sweets, there are a bunch of established names in the market. So when Abdel Rahman Al Hallab made his move to Jounieh, with the ad "he's in Jounieh? How sweet", Douaihy who has been serving the area for a long time now replied with "you're late coming to Jounieh... Sweetie". You must understand that the word "helou" in Arabic means "sweet", "handsome" and "how nice".... And it was used to its full capacity in the ads above.
Lebanese law forbids direct comparative ads, but every once in a while, we have a cold war on our billboards. This is cute....

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