Wednesday, May 1, 2013

Almaza: Everything begins with A...oun!

Almaza's new campaign (stop laughing! - OK, go on, laugh!) played on politics... What does it say?
 Why Naji reje3? And sprayed on the wall like this? (it means "Naji is coming back")...
Because this is what the Aoun people used to spray on the wall in the dark of the night - and this is what they themselves (in the aftermath of the Doha agreement) played on in their own ads (full explanation here)
 So now that we established that Almaza was hinting at the Aoun people (what later became the Free Patriotic Movement) in their teaser (the revealer is not even worth mentioning apart from a cute line "fta7ouli reje3" - which means "open up, I am coming back" with open up as in the door, but also the bottle of Almaza beer). Why not explore some background here:
 Raji3oun or also Raje3-Aoun (can be read both ways, either as "we are coming back" or "Aoun will be back" (from exile in Paris)....
 Irony is that - on the sign leading to the mental hospital in Lebanon or "Dayr el salib" someone sprayed this after Aoun's return (yes, he is coming back!)...
Or, when Lebanese diva Nancy Ajram took a hiatus from recording to get married and have a child, someone sprayed this as a joke on the wall...
And I am coming back - I am taking a bathroom break...
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