Friday, May 31, 2013

4G(et the campaign)

It is interesting that both our local cell providers (touch and alfa) decided to forego a campaign for the launch of the 4G connection. As opposed to the hype of the 3(stoo)G(es) - this was was a more matter-of-fact affair. Alfa however, took the step of supplying bloggers with free dongles for the test phase.
The move almost backfired on the community at large with someone saying that Alfa "bought themselves a few bloggers". Regardless of how unfounded the allegation is - it also draws a very important point as to how much bloggers can receive freebies from companies all while still reviewing the products/campaigns impartially. Was I offered a free dongle? Yes. Did I take it? No. I am not saying I am a saint, it's that I don't like blurring the lines too much.
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