Emprire Magazine ran a wonderful story years and years back,: They commissioned their writer to go to Rodeo Drive armed with just 5 Dollars and see what he could buy with it (the idea was inspired by the movie "Pretty Woman"). He tried several shops including a perfume store which was selling the Micheal Jordan perfume and the writer wittingly asks - "so when I wear it, I end up smelling like him?"... An exasperated shop assistant answers, "no, but you will be endorsed by him". So for those of you who think celebrity endorsement is new to the region, check these vintage ads.
See? All of these are good reasons to end up buying the product. And if you must know, the writer from Empire Magazine ended up buying a cup of coffee (without tips!) with his money.