Monday, February 4, 2013

Merry Christmas and happy new year... sort of!


As we enter February, and edge closer to Valentine's day, Beirut is still full of Christmas ads, New Year programs in restaurants, or things referring to the new year as with the above TGIF ad (the Christmas one is by "Rage" but is representative of the ones still there). So what does this say about the state of the market? That it sucks basically! That the rate of booking is so bad, media owners have to keep what has already been booked - even if it goes back to Christmas. "Beirut, we have a problem"
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