The stuff the legends are made of, the testosterone fuel of every man's imagination, the reason why so many men go to the armed forces (heck, they drive those!).... Land Rover and Range Rover. Sure, it's easy to resort to the heritage card, it's even a bit cliche, and by God we all know that the two "offspring" (the whole campaign is titled "like father like sons") are more made to occupy parking spaces in upscale malls as opposed to off-roading in the sahara or the Camel Trophy or whatever. But the campaign holds tight "It's in the blood". And royalty's blood is blue.