You know those works which can only be understood in retrospect? Movies such as "Memento Mori" or "The usual suspects" for example? Things that only make sense when seen twice and you understand that the clues were there all along for you to pick up but you didn't? Yes? You know those?
Good, because the Sukleen new campaign is certainly NOT one of them! An app to... What? Shoot garbage? Yes, then what? Is this the new civic education? Throw garbage and then shoot it? I give up! If anyone has any logical explanations for the app, its raison d'etre, and the campaign at large, please step forward now or forever hold your peace.