The campaign is indeed cute enough - I sympathise with Justin B(eiber) not existing, and some of the other lines in the campaign - but it all turns out that
http://www.inmynewworld.com/ is merely a Corporate Social Responsiblity (CSR) action by MTC touch. Bah! I have had enough of those - companies pretending to love me when they are reaping the benefits off my back - and yours too!.... But thankfully, I do believe in what some companies such as
Unilever are doing, now THAT is worth duplicating!
7 comments:
Ooh thanks for posting this! Had no idea what the campaign was about. It sorta reminds me of the campaign that was done by Le Mall about not being a "copycat". Meanwhile all their stores are the same as other malls.
Remember Sareen "you are unique, just like everyone else" - Margret Mead
It's actually far from being a CSR Campaign... Give it a chance and some patience...
Well, it is about MTC touch "engaging" (how I hate that term!) the audiences, by coaxing them into imagining a better world should they be able to change it. The end result is that MTC touch will appear to "care" about its customers, the Lebanese society at large, and the planet as a whole. That's CSR as we know it!....
A campaign that bye2ta3 mourour el kiram.
Now you know? It was a rebranding teaser campaign...
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