Bank of Beirut is trumpeting the fact that it is in Australia, it took me a long time to undestand that this is the Sydney opera house dressed in a Lebanese flag... Really, it took me forever! But then I to flip my head and view it "down under" and it all made sense.
If you can afford instlments of 755 USD per month, either 1) you are your father's son and do not need to work (and therefore have no boss) or 2) you already are the big boss... So no one is going to give you any parking space - get real!
so-so tactical campaign that does not manage to get the mojo of the corporate back.... "when there's a will, there's a way" - says this ad - so how come there is no will to create a good following for a brilliant initial campaign?