I love this one! Simply because I always keep in mind that not all ads are supposed to target all people, and within its taget audience (senior managers and IT specialists about to renew their yearly maintenance and IT handling) it works pitch-perfect.... Also it reminds me of myself, whenever I would phone our IT manager she would always ask "what now? The internet is acting up again?" (insert annoyed tone and nail-filing sounds in the background) to which the answer would be "no, it is not acting up, it is acting down and now it is not acting at all" (insert whining sounds minus the tie and jacket of ad above)... Those people at nineteen84 are mind readers! Perhpas their big brother is watching after all!