that the two get confused in Lebanon) so I am reviewing these Exotica ads belatedly. The idea could be nice, to offer someone you love a "dead moss" bouquet... Or maybe to offer it to someone you do NOT love? If this is stunt that originated from the client's marketing department or from Leo Burnett I am unsure, but it does see Exotica delving into uncharted territory.
And this is a freebie for the people who like this blog, this operation reminds me of the "mother in law" Swatch which was released in tandem with the Mothers' day special in 1998 (called the rose). Picture below: