"Wijntje?" - literally "have cup of wine with me?" and figuratively "care for a drink?" - is the slogan chosen by new television station TLC (most likely meaning Tender Loving Care) and which is destined - no points for guessing - to women. The ad is all over the place and always manages to catch you offguard - drink responsibly (as it may affect you bike ride back home - this is Holland everyone has a bike!).