Friday, May 20, 2011

Z is back baby, Z is back...

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Forget my Tibetan monk, this is what happened with Zaatar W Zeit - the Z are back, so are mine! :)

2 comments:

Farah said...

Are they kidding?!!! Is this really the new logo!?
Their old logo is MUCH BETTER.. I will send someone to steal the new one so they will have to change it again.

Tarek Chemaly said...

Very oddly, I have to agree with them.
When they first unveiled it in front of the social media people my first reflex was also to send it to the trash. But see, their old logo cannot be relifted, and they are trying to cater to a whole new grown-up target audience (i.e. the same students that used to eat their but are now junior executives or have a young family)... So looked upon from this angle, I think it works!....