But here's my question(s): Who was the consumer sample? Was it biased? Was it representative? How was the data gathered? By one on one interview? By phone interview? By questionnaire? Was the questionnaire open-ended or closed-ended?
For many of you, these questions are trivial, but anyone connected - even remotely - to surveying and research will automatically grasp the major issues I am trying to raise. In any survey there is the inherent question of the bias - anywhere from the initial sample, to the method of surveying and even in the results themselves.
Now comes my biggest problem: WHO FINANCED THE SURVEY?
Can you imagine? If I distribute product X in the market, and I finance the study, then product X will come on top - don't you agree? Maybe this whole entreprise is very legitimate, but as someone who has participated in numerous studies, researches and surveys, I can tell you this: It is very easy for me to get the results I want from any research (luckily, I don't do it).
And with this: Beirut/NTSC has been elected blog of the year.
Do you dare dispute? I can show you the data if you wish!