Monday, September 6, 2010

Because time is a continuum

Albert Einstein and Kurt Godel, two of the most important Mathematicians of our time argued at one point about the existence of time... Before you think that Beirut/NTSC has turned into a blog about such things as the quantum theory or whatever, I simply mentionned this fact because of this ad I have seen: "The past is present you lovelies" it says... However the word past in Arabic means "madi" which is also the name of the bookstore advertising, and the word "present" also means available in Arabic, so the headlines doubles as "Madi bookstore is available for your needs you lovelies." E=M(aster)C(creativity)2....

6 comments:

Karim said...

who made this one?

Tarek Chemaly said...

Sadly no idea!... I have a tendency to think it is home-cooked!

Karim said...

it's done by Clementine

Tarek Chemaly said...

Well, that is indeed a surprise! Seems Sami is back to what he does best: Coming up with good lines, pity the art direction is non-existent!

Karim said...

agree 100%

thanks for the blog, it's just great :)

Tarek Chemaly said...

Karim, was lovely seeing you yesterday... I was just on the phone with Mike, got his mobile. If you guys are interested let me know, I think he might be.