What does the Ministry of Tourism ad say? It says "so that they come in their smile worth a pound, and they go out their smile worth two." It has been running since the beginning of summer on the road. And what the Le Charcutier Aoun ad launched last week say? "So that you come in your smile worth a pound, and you go out with your smile worth two." I am not sure what the rationale is behind Aoun's ad (because it does talk of touristic sites), but all I know is that one does not copy another ad (specifically while the other is still running around town) no matter how rampant this practise is in the profession.