Wednesday, July 21, 2010

Pepsi: The (obvious) choice of a new generation


And so it was bound to happen! Paul the octopus has to endorse one brand over the other. Allyson Stewart-Allen, director of London-based International Marketing Partners had already predicted that to CNN, saying: "A good use for him would be in adverts featuring two competing brands, such as Coke or Pepsi. Which does Paul prefer?" And this time Paul chooses Pepsi over Coke!.... I am not sure if this is the brainchild of local agency ImpactBBDO or some international adaptation (but then, if I can read what Stewart-Allen said, so can they! :) )... On all accounts, since we have become a species of a very short memory, in a few months' time this ad will not make any sense, so the genius of it is that they striked while the iron is hot.

3 comments:

Danielle said...

The copy should have read: "As predicted, Paul chooses Pepsi!"

haha,,what do you think?

Great ad though..and genius timing, while the World Cup and the octopus phenomenon is still fresh in our minds.

Where did you spot this one oh mighty one?

Someone who hates the obvious said...

Not genius at all in my opinion.
The agency probably thought "Everyone loves Paul. Let's do a PAUL ad! Draw me an octopus and put a Pepsi can in his hands" Is this what creativity has become? I bet that a hundred other agencies have thought of using Paul in their ads right after the World Cup. What adds insult to injury, is that Impact BBDO used Paul in the most obvious way, without any creative twist. Here's a better example of a Paul ad.
http://adsoftheworld.com/media/print/exclusivescoza_football_for_dummies

Someone who hates the obvious said...

http://adsoftheworld.com/media/print/exclusivescoza_football_for_dummies