Thursday, June 17, 2010

USEK - The graduates - Georges Serhan

Project: Libby's canned foods and juices
Selling line: Chreyto w la terbeyto (Purchasing it rather an raising it - a Lebanese expression to emphasize convenience)
Using the easy open as a symbol for convenience, George manages to make everything look easy and accessible for today's housewife... His Libby's diet tacticals drip of eroticism simply by placing two juice
bottles sideways. The line is "lebsik libby's" a double entendre that means "suits you right" and "Libby's is it".
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