The amphibian Fedexia striegeli, found on FedEx land, lived during a time of dramatic climate change. Photograph: Mark A. Klingler/Carnegie Museum of Natural History
According to an article from The Guardian: "Fossil hunters have named a 300m-year-old amphibian in honour of the courier service FedEx, after unearthing the creature on land owned by the company near a US airport.
The remains of the ancient amphibian, which lived 70m years before the first dinosaurs, were recovered in 2004 from a slab of rock near Pittsburgh International Airport by Adam Striegel, an amateur fossil enthusiast on a geology field trip."
All of this is wonderful, but when an amphibian is called after a "corporate sponsor" of some sort, one can only puzzle at the extent of how much branding has entered our world.... It is a good thing it was not found on a DHL land or anything similar, can you imagine an amphibian living with the guilt of being called DHLia striegeli?
Tuesday, March 16, 2010
The amphibian Fedexia striegeli, found on FedEx land, lived during a time of dramatic climate change. Photograph: Mark A. Klingler/Carnegie Museum of Natural History
According to an article from The Guardian: "Fossil hunters have named a 300m-year-old amphibian in honour of the courier service FedEx, after unearthing the creature on land owned by the company near a US airport.
The remains of the ancient amphibian, which lived 70m years before the first dinosaurs, were recovered in 2004 from a slab of rock near Pittsburgh International Airport by Adam Striegel, an amateur fossil enthusiast on a geology field trip."
All of this is wonderful, but when an amphibian is called after a "corporate sponsor" of some sort, one can only puzzle at the extent of how much branding has entered our world.... It is a good thing it was not found on a DHL land or anything similar, can you imagine an amphibian living with the guilt of being called DHLia striegeli?
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