Wednesday, January 6, 2010

Survivor: Eye of the tiger.

"A fortnight is a long time in politics"... Well, in advertising terms, it is an eternity. So imagine my surprise seeing the now dumped Tiger Woods, still representing Accenture at the Paris Charles De Gaulle airport.... However, now everything seems tainted with irony. So when one of the ads says "ceci n'est pas un revers, c'est un test" (This is not a setback, this is a test) one cannot but wonder what the next instalment of the Tiger Woods saga would be. Still, it seemed like a good idea at the time.
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