Saturday, January 16, 2010

SF Sans Facon....

So here are so sights from around the streets of San Francisco.... On top a very interesting project on Market street. These faces are done with wrinkled maps of the city to create stereotypical characters (Street artist, visitor, van driver, etc...).
Then comes the very interesting ad from Virgin America, with a bit of communistic propagandist intonations. But it is the headline that steals the spotlight: "Travel like a rock star, pay like a cover band."
And since this weekend is the 75th anniversary of the Museum of Modern Art (MOMA), it's branch here in San Francisco is launching a campaign about the museum as a muse in itself. The beautiful "double" ads complement each other - the "muse" first (Several artists such as Picasso, Warhol, etc...) and then ",um" which is the ubiquitous pause anyone makes before launching a statement (in this case famous actors, singers, opinion makers) who utter their views about the first part of the panel. I normally hate "diptych" ads because I always believe any ad can be concentrated in one panel, except that the SFMOMA is one of those stricking examples that work otherwise.
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